Under CMS marketing rules, a Third-Party Marketing Organization (TPMO) that markets Medicare Advantage and Part D plans must:
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Answer & full 3-part explanation (select an option above, or peek)
Why A is correct
CMS regulates how Third-Party Marketing Organizations — companies that market Medicare plans on behalf of insurers — conduct their activities. TPMO marketing must include the required disclaimer (for example, that the organization is not connected with the federal government and that beneficiaries may obtain information from Medicare's official channels), and telephonic marketing requires recording where required, disclosure of the call's purpose, and the beneficiary's consent to be contacted. Misleading, undisclosed, or unsolicited marketing is prohibited, and beneficiaries cannot be charged fees for marketing or sales assistance.
Why the other options are wrong
- B) Telephonic marketing is permitted under CMS rules with required disclosures, recording, and consent — not banned outright, so this option overstates the restriction.
- C) TPMOs must disclose their identity and that they are not the government; undisclosed marketing is prohibited, so this option describes exactly what the rules forbid.
- D) Charging beneficiaries for marketing or sales assistance is not permitted, so this option invents a fee the rules never allow.
Memory hook
TPMO calls come with the script: identify yourself, state the disclaimer, get consent, hit record.