State RegulationsOH specificDifficulty 1/5
Which advertising practice is prohibited under Ohio's long-term care marketing rules?
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Answer & full 3-part explanation (select an option above, or peek)
Why C is correct
OAC 3901-4-01(U) prohibits cold lead advertising — advertisements that generate leads without disclosing that the purpose of the solicitation is the sale of insurance. Ohio requires LTC advertising to be honest about its insurance purpose and subjects it to filing and auditable marketing procedures, and the Ohio Department of Insurance enforces these standards against misleading solicitation.
Why the other options are wrong
- A) Including the shopper's guide is a consumer-protection practice, not a violation.
- B) Truthfully identifying the licensed insurer is exactly what compliant advertising does.
- D) Filing advertising with the Ohio Department of Insurance is part of the required review process, not a prohibited act.
Memory hook
Cold leads must confess: say the ad is selling insurance or don't run it.