State RegulationsIL specificDifficulty 3/5
Under the Illinois life advertising rule, which of the following is generally outside the scope of an "advertisement"?
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Why C is correct
50 Ill. Adm. Code 909 defines advertisement by function: material designed to describe or attract public attention to a policy in order to induce a purchase. Routine service correspondence with an existing policyowner about a claim under the policy already issued neither solicits nor describes a product for prospective buyers, so it is generally treated as outside the advertising definition rather than as regulated advertising copy.
Why the other options are wrong
- A) Billboards and outdoor signage are classic advertisements; the medium does not matter.
- B) A prepared sales script used to present projected values to a prospect is material designed to induce a purchase, which is squarely an advertisement.
- D) A magazine insert announcing a product is an advertisement regardless of whether it is addressed to current policyholders.
Memory hook
Soliciting is advertising; servicing an existing claim is not.