An insurer wants to give prospective customers in Georgia branded gifts as part of a marketing campaign. Under Georgia's rebating rules, what is the maximum aggregate value of prizes, goods, or merchandise the insurer may give one customer per calendar year without triggering the rebating prohibition?

Why A is correct

Under O.C.G.A. § 33-6-4(b)(8)(C)(x), promotional prizes, goods, gift cards, tickets, or merchandise are permitted only when their value does not exceed $100 per customer in aggregate per calendar year and they are not contingent on a sale or renewal. A gift tied to closing a sale is a rebate no matter its value, so the non-contingency condition is as important as the dollar cap.

Why the other options are wrong

• B) $25 is not the Georgia figure; the statutory promotional allowance is $100 per customer in aggregate per calendar year.
• C) $500 exceeds the annual cap, and disclosure in the application is not a substitute for the non-contingency requirement.
• D) Georgia expressly permits promotional items within the $100 annual aggregate limit, so an absolute ban misstates the rule.

Memory hook

$100 a year of swag, never tied to a sale.