State RegulationsFL specificDifficulty 1/5
To which materials do Florida's Medicare supplement advertising standards apply?
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Answer & full 3-part explanation (select an option above, or peek)
Why B is correct
Under Fla. Stat. 627.674, Medicare supplement advertising standards apply to all advertising in any medium — print, mail, broadcast, telephone scripts, and internet — that is designed to call public attention to a Medicare supplement policy or to persuade consumers to buy one. Both the insurer's own ads and those used by its producers are covered. This broad scope prevents sellers from dodging the truth-in-advertising rules by choosing an unregulated channel.
Why the other options are wrong
- A) The standards are not limited to broadcast media; they reach every advertising medium.
- C) Mailed brochures are covered, but so is every other medium designed to promote the policy.
- D) Advertisements used by agents are covered just like the insurer's own advertising.
Memory hook
Any medium, any message — all Med Supp ads are regulated.