Medical Expense✓ Verified · outline & fact-checked · Sep 2026Difficulty 2/5
Under CMS marketing rules, when a Third-Party Marketing Organization (TPMO) contacts a Medicare beneficiary by telephone, the TPMO must:
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Answer & full 3-part explanation (select an option above, or peek)
Why C is correct
CMS compliance rules require Third-Party Marketing Organizations to open telephonic contacts with a prescribed disclaimer, disclose that they are calling about Medicare plan marketing, and limit the call to the purpose the beneficiary agreed to at the scope of appointment. Calls must be recorded, and the TPMO may not engage in unsolicited cross-selling of unrelated products. These rules protect Medicare beneficiaries from misleading and invasive marketing.
Why the other options are wrong
- A) Cross-selling unrelated non-health products during a plan call is prohibited without proper disclosure and consent.
- B) Sharing personal health information with vendors violates CMS privacy and marketing rules; beneficiary data is protected.
- D) The TPMO must clearly identify the plan and the purpose of the call; concealing the plan being discussed is prohibited.
Memory hook
TPMO phone call = required disclaimer first, then only talk about what the beneficiary approved.