Under CMS marketing rules, a third-party marketing organization (TPMO) that markets Medicare Advantage and Part D plans to beneficiaries must:
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Answer & full 3-part explanation (select an option above, or peek)
Why A is correct
CMS marketing rules apply to Third-Party Marketing Organizations (TPMOs) that market Medicare Advantage and Part D plans. TPMOs must record calls with beneficiaries, obtain prior consent before initiating contacts aimed at plan enrollment, use the required plan disclaimer in communications, and must not use cold calls or unsolicited door-to-door selling for plan enrollment. Offering incentives to enroll, buying contact lists without consent, and omitting required disclaimers are prohibited marketing practices. The rules exist to prevent misleading sales activity, and noncompliant marketing can trigger sanctions against both the TPMO and the plans it represents.
Why the other options are wrong
- B) Calling from purchased lists without consent is prohibited; TPMOs must have prior consent before initiating enrollment contacts.
- C) Offering gifts or cash in exchange for an enrollment decision is a prohibited inducement under CMS marketing rules.
- D) The required plan disclaimer must be included in all communications, regardless of whether a TPMO or the plan itself is marketing.
Memory hook
TPMOs: record calls, get consent first, no bought lists, no bribes. Marketing on a short leash.